Streamlined, straightforward copy and design to minimally interfere with the active user experience
Initial prompt for users on the Feed landing page.
Concise, detailed design and language were implemented to guide users through setting up their Feed.
Relevant curated collections were selected and displayed on the user's Feed homepage according to their account attributes

Reverb Product Feed

Working with the Mobile and Product teams as well as the Senior Product Manager and CRM Manager, I provided copy and strategy input on the Reverb Product Feed. It is a user-generated product feed which allows customers to automatically tag and surface listings according to Product Category (Electric Guitar), Sub-Category (Solid-Body, Semi-Hollow, 12-String), Make, Model, Price Range, Finish, and New/Used status.

On its launch, we included messaging about the Feed across channels to maximize awareness and engagement. Examples include a short article I wrote placed in the hero slot of the Sunday Newsletter, footer placement on weekday newsletters and announcements, an opt-in Daily Feed email displaying the most recent listings matching their criteria, and an intuitive “Add to Feed” widget on searches, Category/Subcategory pages, and individual listings.

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