Audience-Segmented Fender Telecaster Email

Created for a segmented audience defined by the purchase of a Fender or Squier Telecaster within a six-month window, this automated send was created in SFMC to galvanize engagement and generate leads.

This was an early step in an overarching campaign to tailor email strategy with specific user interest in mind and earned over 60% opens with a 41% CTR.