YETI Post-Purchase Email Journey: Bags

In less than two decades, what started as YETI’s suite of coolers, drinkware, and bags for outdoor enthusiasts transformed into luxury items found in campsites and offices across the country.

This series begins with a general post-purchase send directing users towards bag shopping and content as well as dynamic popular product slots.

Segments who bought specific bags are then sent a specialized email centered around the type of bag purchased, reinforcing brand loyalty and continuing users through the funnel.